Most organizations meet a crisis in real time, with no warning and no counsel in the room. As a crisis communications consultant and senior adviser, Scott Toncray changes both: early awareness of what's forming, and twenty years of field-tested executive crisis counsel beside you when it breaks.
Edge Crisis Intelligence is a boutique executive advisory practice focused exclusively on crisis readiness, reputation stewardship, and executive decision support for mission-driven organizations.
A mission-driven organization in crisis risks more than revenue. It can lose something harder to rebuild: the confidence of customers, donors, staff, boards, partners, and the communities it exists to serve.
Edge Crisis Intelligence brings crisis management consulting and reputation management built for that reality — watching the horizon before the crisis, standing beside leadership through the first 24 hours of crisis response, and staying for the long work of rebuilding trust afterward.
Executive crisis counsel on call for your leadership team and board. Plans reviewed, scenarios rehearsed, and a trusted crisis management consultant already at the table when the phone rings.
The intelligence function most nonprofits never build: identifying the vulnerabilities and reputation risks that become tomorrow's headlines — with candid counsel before they do.
Gap analyses, crisis communications planning, crisis response playbooks, spokesperson preparation, and tabletop exercises — scoped, delivered, and built to be used.
Written for the leader in the chair, not the communications department. The Field Manual distills two decades of crisis communications counsel into the principles and decisions that determine whether an organization emerges with its trust intact.
Request Your CopySenior crisis counsel for mission-driven organizations whose reputation, relationships, and ability to serve depend on public trust.
Scott Toncray has spent more than twenty years advising executives through the moments that define organizations — as a FEMA Field Public Information Officer during Hurricane Katrina, as communications leadership for Wycliffe USA supporting ministries serving more than ninety countries, and in corporate roles with INFINITI Motor Corporation and Lonely Planet.
He has managed media and message in remote field environments from Papua New Guinea to East Africa, led campaigns that raised over $300 million for mission aviation, and now serves as a crisis communications consultant and executive crisis counsel to organizations whose work — and whose ability to serve — depends on public trust.
He holds the Accreditation in Public Relations (APR) from the Public Relations Society of America.
During our conversation, we'll walk through your current risks, communications readiness, governance questions, and immediate opportunities — confidential and without obligation.
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